There’s a common misconception that a logo is your brand. This is simply not true. There is far more that makes up your brand than just a logo. A brand is a your vision, how you communicate with your customers, your visuals, your products and/or services, and most importantly, it is the experience that your customers will experience when doing business with you.
It’s that time of year again when we have to revisit all of the goals we set in the beginning of the year! Each year we wake up bright eyed and refreshed on January 1st. We are optimistic about the future and cannot wait to accomplish our list full of goals. Unfortunately, this energy we had in the beginning of the new year begins to wear off almost immediately. Our hefty goals are now just another thing we throw on the back burner. By the time February comes around, many of our goals have become a distant memory. We fall back into our old habits and our life goes on.